I think about the number of times a day I pass judgment based on appearance. While it’s not something I’m proud of, it is something that advertisers and marketers hone in on to get their product out there to the consumer. Let’s just face it, if we live by the proverb Don’t judge a book by its cover, it would be free sailing in the supermarket. How many companies whose products sit on supermarket shelves spend countless hours and dollars changing packaging, paying for space on the shelves, and setting up the obstacle course known as the endcap? (One precariously placed endcap of paper towels was unceremoniously removed by my brother and me about 30 years ago in a horrible shopping cart mishap. I think, in fact, we’re still grounded for that one.)